What the builder produces
The builder assembles objective, audience, tone, deliverables, and platform requirements into a brief that can move directly into production.
Creative Brief Builder
Turn campaign inputs into a structured creative brief with ecommerce examples, platform specs, and deliverable framing.
Targets creative brief template demand with a builder format
Includes ecommerce and UGC-oriented examples
Outputs a rendered brief without relying on AI APIs
Live brief preview
Summer Glow Serum — Conversion brief
The brief updates immediately from your campaign inputs.
Objective
Conversion campaign for Summer Glow Serum. The brief should keep the core promise anchored on visible glow and hydration without a heavy finish.
Audience
Women 25-34. Message the product as a brightening vitamin c serum for dull, uneven skin.
Key message
Summer Glow Serum stands out because visible glow and hydration without a heavy finish.
Tone and style
Use a bold, trustworthy voice. Prioritize clarity, confidence, and ecommerce relevance over generic brand language.
Deliverables
- - Video 15s asset aligned to conversion goals
- - Static asset aligned to conversion goals
Platform specs
- - Meta: use platform-safe dimensions and channel-appropriate CTA framing
- - TikTok: use platform-safe dimensions and channel-appropriate CTA framing
Budget and timeline
Budget range: $5-15K. Timeline: 2 weeks. Sequence work so the first deliverables can ship fast and iterate from performance.
Why this fits ecommerce teams
Creative systems in ecommerce depend on repeatable briefs. This tool is positioned around paid, landing-page, and UGC workflows instead of general marketing fluff.
FAQ
Can I use this for UGC briefs?
Yes. The content and examples are designed to support ad concepts, UGC workflows, and ecommerce campaign briefs.
Does it output platform specs too?
That is part of the intended first-release builder behavior and should be included in the rendered brief.
What to do next
Ultima is intended to bridge the gap between the brief and the actual pages and creative workflows that need to ship.
Turn the brief into production work