What break-even ROAS means
Break-even ROAS shows how much revenue you need back from ads before product costs, fees, shipping, and target margin consume the order value.
Break-Even ROAS Calculator
Calculate the ROAS you actually need to break even or hit a target margin on ecommerce campaigns.
Built around high-intent break-even ROAS keywords
Uses pure unit-economics math only
Keeps ecommerce margin and acquisition pressure in one place
Break-even ROAS
1.85x
ROAS required just to cover unit economics
Allowable CAC
$45.36
Maximum CAC before you lose money
Target ROAS
2.27x
10% target margin applied
Contribution margin
$45.36
Revenue left after product, shipping, fees, and returns
Break-even summary
Use break-even ROAS and allowable CAC to pressure-test paid media targets before scaling.
At your current inputs, you can spend up to $45.36 per order before losing money.
If you want to keep a 10% profit margin, your target CAC drops to $36.96.
Contribution breakdown
Simple stack of what remains after each cost layer.
Net revenue after returns$79.80
COGS-$26.00
Shipping-$6.00
Transaction fees-$2.44
Contribution margin$45.36
How to use this number
Use it to pressure-test media buying targets, creative tests, and landing-page expectations before scaling spend.
FAQ
Who is this calculator for?
It is designed for ecommerce operators running paid acquisition who need a fast unit-economics check.
Does it require any external API data?
No. The calculator uses only inputs you enter and local math.
What to do next
If your allowable CAC is tight, page conversion matters even more. Ultima is built to improve the on-page side of that equation.
Build pages that help hit target ROAS